Google Food Trends of 2016

This April, Google released an interesting and detailed report about food trends of all kinds. From options like the Bundt cake that have shown steady growth in past years to the trends like rainbow donuts that skyrocket to fame just to fizzle out quickly, there are many different insights to be gained from this document. […]

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A Baker’s Guide to Social Media

In today’s connected world, Social Media applications have played an ever increasing role in the success of marketing efforts for bakeries of all shapes and sizes. Social Media outlets can be extremely useful in acquiring new customers, engage with existing ones, developing brand loyalty, communicating with vendors and more. The first step in developing an […]

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